Asus

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CHALLENGE

Help ASUS launch their brand new product, ROG Ally. A big portion of the target group we wanted to reach do not see paid ads, or watch traditional media. We needed another way to access these potential customers.

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IDEA

Work with content creators to reach an untapped target group and give potential buyers a more personal and engaging experience with the ROG ALLY. 

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SOLUTION

We teamed up with several content creators around the Nordics that showcased the ROG Ally on their Twitch live streams. In addition to the live broadcasts, the creators actively engaged their audiences on Instagram and TikTok, generating a continuous stream of content during the campaign period. This multi-platform approach allowed us to reach a diverse audience.