Innit

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Challenge:

In a market buzzing with audio solutions, Innit introduced an avant-garde spatial sound awareness tool. But how do you make a standout impression amidst the cacophony of competitors?

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Idea:

Dive deep into the crux of user needs, understand their pain points, and establish how Innit rises above the competition through the use of a tailor-made marketing plan.

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Solution:

Firstly, Frame analyzed the brands already occupying the market. Through diligent research, Frame’s creative team designed the entire brand book that would propel Innit into existence with a fashionable look. 

Additionally, Frame sculpted a dynamic go-to-market blueprint that outlined the early steps of generating attention and brand awareness in a hectic market. Among the touching points were:

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Pricing & Trial Method: Crafted through rigorous research.

Audience Analysis: Tailored to resonate with the core user base.

Campaign Evolution: Spotlighting Innit's unparalleled audio advantage.

Marketing: Targeted campaigns magnifying Innit’s prowess, echoing the distinct needs of users.

KPIs in Progress:

While our strategy unfurls, early indicators showcase a spike in Innit’s brand visibility, user engagement, and a sturdy foothold in the market. Metrics like website footfall, conversion upticks, user feedback, and revenue surges keep us on our toes, refining our approach.