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Frame, the leading gaming agency in the Nordics, celebrates a significant milestone, having received a nomination at the Spinn Awards. The nomination recognises Frame's groundbreaking work on the campaign "Spelvärlden spelar roll" executed in collaboration with Länsförsäkringar Göteborg & Bohuslän, Stendahls, Manifest, and Qruxel.
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The campaign aimed to foster a deeper understanding of gaming among parents, demystifying the world their children inhabit when gaming. Offering an accessible, comprehensive website filled with vital information, the campaign engaged audiences with a unique PR stunt: a FIFA match featuring 22 professional footballers competing against one, which generated substantial media attention in Sweden.