Frame Wins Award At Gyllene Hjulet

{{*}}

Frame, the leading gaming agency in the Nordics, celebrates a significant milestone, winning the prestigious industry award, Gyllene Hjulet, for the most innovative sponsorship. This notable accolade recognizes Frame's groundbreaking work on the campaign "Spelvärlden spelar roll" executed in collaboration with Länsförsäkringar Göteborg & Bohuslän, Stendahls, Manifest, and Qruxel.

{{*}}

The campaign aimed to foster a deeper understanding of gaming among parents, demystifying the world their children inhabit when gaming. Offering an accessible, comprehensive website filled with vital information, the campaign engaged audiences with a unique PR stunt: a FIFA match featuring 22 professional footballers competing against one, which generated substantial media attention in Sweden.

{{*}}

"Winning the Gyllene Hjulet is a momentous accomplishment for us at Frame, and a testament to the power of innovative, synergistic collaborations. Our partners played a critical role in bringing this campaign to life and achieving this high honor," says John Uggla, co-founder of Frame.

{{*}}

The award further solidifies Frame's standing as a gaming and esports communication pioneer, utilizing gaming as a dynamic platform for effective and meaningful engagement with elusive, hard-to-reach target audiences. The campaign's success underscores the potential of gaming and esports in forging stronger connections between brands and consumers, with opportunities for creative engagement that traditional advertising methods can't match.